Broker Report: Unilever As Mr. Homan advised, first of all it is important to look at the company's business model. Unilever is a multinational company that sells consumer goods including food, beverages, detergents and personal care products. Unilever is a dual-listed company made up of Unilever NV in Rotterdam and Unilever PLC in London. First look at Unilever's business model, the first item on Bob Homan's checklist. The company owns more than 400 brands, including 11 "billion-dollar brands", each of which generates annual sales of more than 1 billion euros. It is therefore a large company, which is not only based in the Netherlands, but is active in markets all over the world. Unilever mainly sells food and drink products. Food and beverage companies are generally pretty stable, because everyone still needs to eat. However, it is also important to keep an eye on macroeconomic trends and new technologies, points two and three on the checklist. If there is a recession, people tend to buy less expensive food instead of Unilever's more expensive brands, such as Knorr, Magnum or Lipton Ice Tea. Since Unilever is also active in the diet products sector, new weight loss technologies could hurt Unilever in this large and profitable market. In addition to the three points in the checklist, it is important to read and analyze the