Margaret General Hospital does not have the correct image representation due to the lack of marketing representation needed to improve the visibility of St. Margaret's Hospital . Creating an appropriate image will make the hospital more attractive in the eyes of the community. Lack of sufficient awareness about the quality and services offered by the hospital has contributed to the decline in market share of St. Margaret General Hospital. Advertising should be sufficient to increase image representation to the local community and highlight the excellent service and reputation of the hospital. The hospital must inform the local population through various means of communication to improve the image of the hospital. The main image problem facing the hospital is the complete non-existence of brand oversight and corporate representation. St. Margaret General Hospital must differentiate itself from its competitors by creating an image that sets it apart and highlighting its specialties. Communication and a clear message are certainly what the hospital needs to build a strong structure