Topic > Product Elements Table: The Strong Marketing Plan Table

• Primary packaging will be displayed on EconoAirWay aircraft. The Jets will be green and will sport the "air travel that gets you where you're going safely, on time and at the lowest cost" logo. • Secondary packaging appears on airline tickets and will include airline contact information and travel details. The secondary packaging will also be green and feature the same logo. The intent of the packaging is to be minimal to reduce costs. Calorie-free thirst-quenching drink • Ready-to-consume product • Business to consumer market • Naturally flavored bottled water • Natural flavors that quench thirst without added calories • Sugar-free • Electrolytes added to help you rehydrate • The price is 2% higher than normal non-bottled flavoured