One thing that makes human beings very different from other species is culture. Culture includes ideas, religion, technology, art, and so on. Culture is transmitted from generation to generation, from person to person. According to Dawkin, in a process of transmission, culture shapes evolution similarly to genetic evolution, and cultural evolution is faster than genetic evolution. If genes build organisms, memes build cultures. Memes play a role as units of cultural transmission and transport ideas from one brain to another by imitation. Memes are analogous to genes as replicators that have properties such as longevity, fecundity, and copying fidelity (1, 2, 3). At first glance, meme theory seems to open up a new aspect of cultural evolution as genetic evolution, but then meme theory becomes very confusing because it is not consistent with its own concept and definition. Furthermore, there is no clear explanation of why and how some memes can spread and survive better than others. Dawkin proposed meme theory by looking at the process of genetic evolution and asking if there is something happening alongside genetic evolution. There may be others. If there are, provided some other conditions are met, they will almost inevitably tend to become the basis of an evolutionary process. […] It is still in its infancy, still drifting clumsily in its primordial soup, but it is already achieving evolutionary change at a rate that leaves the wheezing old gene far behind. The new soup is the soup of human culture. (2). And he called it meme, a new replicator as a “unit of cultural transmission or unit of imitation”. By definition, Dawkin argues that memes are analogous to genes as replicators. Therefore, memes will be a cause of culture ev...... middle of paper ......in", so the meme unit in person A can be different from person B because person A can have different characteristics sufficiently distinctive and memorable to B therefore the meme unit in this case is different between the two even if they both convey the same information. Works cited Dawkins, Richard. "Memes: the new replicators." anniversary) Oxford UP, 2006.Blackmore, Susan. “The [meme] theory is promising and testable.” Free Request free 2000 (summer), 20.3 43‐4. Dennett, Daniel C. “Memes and the Exploitation of the Imagination.” Journal of Aesthetics and Art Criticism 48:2 (Spring). . Rose, N., “Controversies in Meme Theory.” Journal of Memetics – Evolutionary Models of Information Transmission. http://jom‐cfpm.org/1998/vol2/rose_n.html.