The two 20th century business leaders I chose to do my report on are Jeffery Bezos, founder and CEO of Amazon.com, and Howard Schultz, president and CEO of Starbucks. In this document I will include biographical information, accomplishments, and the impact each leader has had on their business and industry. I will include the overall impact each leader has had. I'll conclude each section by addressing what I've learned from each leader and how I plan to apply this knowledge to my business career. The first section of my article will be about Jeff Bezos, the second part will be about Howard Schultz. Jeff Bezos was born on January 12, 1964 in Albuquerque, New Mexico. From an early age he showed an interest in electrical components and how they interact with each other. After high school Bezos attended Princeton University, where he majored in computer science and electrical engineering. After graduating from Princeton, Bezos got his start in the business world working on Wall Street. He worked at several firms on Wall Street, including Fitel, Bankers Trust and the investment firm DE Shaw, where he became the company's youngest vice president in 1990 ("Jeffery Preston Bezos" 1). Four years later he left his job at DE Shaw Investments to pursue the potential he saw in the world of Internet marketing by opening an online bookstore. A year later Bezos opened Amazon.com after successfully beta testing the website. Thirty days after the site's successful launch, Amazon.com was selling books in the United States and 45 other countries. In 1997, Amazon.com went public and not only surpassed traditional retailers in the field of e-commerce, but also became an e-commerce leader. Jeff ...... middle of paper ...... nce Jeff Bezos has proven with Amazon that online retail is the future, and traditional big-box retailers are slowly becoming a thing of the past . Works cited Briggs, Bill. "Amazon gets moving." International Marketing. Internet retailer, 16Mar. 2011. Network. November 16, 2013.Hart, Ryan. “International Intellectual Property Policy.” “International Intellectual Property Policy” INTERNATIONAL IPPOLICY, 28 September 2011. Web. 16 November 2013.Hartung, Adam. “Why Jeff Bezos is our greatest living CEO.” Forbes. Forbes magazine, 08 January. 2013. Web. November 16, 2013. Howard Schultz." 2013. The Biography Channel website. November 16, 2013, 01:19 http://www.biography.com/people/howard-schultz-21166227. "Howard Schultz. " Entrepreneur. Entrepreneur. com, October 9, 2088. Web. November 21, 2013. Jeffrey Preston Bezos. 2013. The Biography Channel website. November 16, 2013, 01:13 http://www.biography.com/people/jeff -bezos-9542209.