Believes that people and the planet are just as important as profits. For him this has proven to be a very successful way of thinking. It went above and beyond all expectations to be environmentally friendly, which is very unusual considering Cascade Engineering is a plastics manufacturing company. It has reduced “emissions by 20% over the past five years” (Scarborough, 2005, p. 109). It has also reduced landfill costs by more than 90 percent since 2012. Additionally, “Cascade headquarters uses 22% less energy than a comparably sized non-LEED building” (Scarborough, 2005, p. 109). If most companies considered Fred Keller's way of thinking, the planet would be in a much better situation. (Scarborough,