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(2014). Analysis of unethical advertising and examination of ethical business practices. Saint Joseph's University HSB Undergraduate Business Ethics Paper Competition. Retrieved from https://www.sju.edu/int/academics/centers/arrupe/pdf/Undergrad%20Spring%202014%20-%203rd%20Place Hays, C. L. (2005, January 1). Coca-Cola tests a vending machine that can raise prices in hot weather. Retrieved from http://www.ssc.wisc.edu/~scholz/Teaching_101/coke-vend.pdf Resnick, D. B. (2011, May 1). What is ethics in research and why is it important? National Institute for Environmental Hygiene Services. Retrieved from http://www.niehs.nih.gov/research/resources/bioethics/whatis/ Tuttle, B. (2013, April 9). The 5 big mistakes that led to Ron Johnson's ouster from JC Penney. TIME. Retrieved from http://business.time.com/2013/04/09/the-5-big-mistakes-that-led-to-ron-johnsons-ouster-at-jc-penney/Urbany, J.E. (2001) . Profitable Pricing Justification, Journal of Product & Brand Management, 10(3), p. 141–159Velasquez, M., Andre, C., Shanks, T., J., S., & Meyer, M. J. (1996). Thinking ethically: A framework for moral decision making. Ethics Issues, 7(1). Extracted from