One glaring similarity is the way they use trends to date each other's points in time. In Marilyn Monroe advertising, they are mainly based on ethics. The company uses Marilyn Monroe's image in its advertising as a form of celebrity endorsement. Marilyn Monroe was seen as something that men wanted and women wanted to become. Having an icon of this caliber in your advertising gives your product and company a sense of credibility. If this advertising were used now it would not be as effective, as it would be limited to everyone who knows Marilyn Monroe currently, which is not as large a number as the amount of people who knew Marilyn Monroe in the 1960s. . Also, in terms of sex appeal in ads, he would have to appear much more promiscuous to get the same attention. In the bottom right corner of the ad is a hashtag. The goal they were most likely trying to achieve was to make “#ShareaCoke” a trend across the many social media platforms that use hashtags. This would give positive publicity to their product. While also benefiting the ad in this sense, simultaneously given the addition at any time when the hashtags are relevant. In the same way that Monroe's ad used what was trending at the time to date, this ad uses the hashtag to date. There is also a very noticeable difference between the two ads. This is mostly seen in