Public relations PR is a form of promotion that aims to develop goodwill and understanding among organizations and the public. In advertising, They Limited makes good use of rhetoric in promoting the product. Ethos, the use of emotion, is well employed in McCain Foods' "it's All Good" slogan. Their strong commitment is not advertising aimed at children under 12. Product labelling, they ensure that "product labeling contains clear information on levels of fat, saturated fat, salt and sugar to help shoppers choose healthier options. Labeling is in line with the Food Standards Agency (FSA ) d) Evaluate distribution channels and estimate their importance in relation to marketing results As can be seen in the brief review of McCain Foods' effective use of the marketing mix, it can clearly be concluded that indeed the. The company's success is its dependence on the effective combination of all four parts of the Marketing Mix. McCain's strategic positioning that offers savings, through major wholesalers and retailers as outlets, benefits the company as a whole, when prices , promotions and products are customer-centric can be said, as McCain Foods has demonstrated, that customers will provide patronage e) Proposed additional distribution method and evaluate it