Topic > Having a manager in a globalized world Case Study
International business negotiations are not only communication and cooperation of economic interests, but also communication of cultures. Comparing the American “beehive” style of thinking with the Chinese “loop” style, Peng Luo (2008) highlights the importance of knowledge for success. The “hive” approach sees the negotiable content divided into smaller pieces. Where the "loop" style of the Chinese leads them to focus on the bigger picture first. Understanding how culture determines customer preferences, customer-supplier or employee-employer relationships is a management requirement
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