First, as with many goods, it is affected by the overall state of the economy. In a recession where individuals have less disposable income, sales may decline if the product is too expensive, as flavored iced teas may be. There are also some health factors that can both positively and negatively influence the market size. In recent times, public opinion on caffeine and sugar has shifted towards a negative light. Both of these ingredients are commonly found in flavored iced teas and can negatively influence a consumer's propensity to purchase the product. At the same time, the growing trend of organic lifestyles can prove to be a profitable opportunity for organic production