Many companies such as General Motors, which has to operate in 32 countries and its vehicles are sold in 192 countries and with an annual revenue of 185,524,000 dollars and which reaches around 15 % of the global market (www .gm.com)GM is currently launching two hybrid cars in China and more in the US later this year (2007) and hopes to become a leader in the future with hydrogen fuel, but if GM does not sees that customers adapt to hybrid cars, then it might make the decision to move to the next level of fuel efficiency, but it would be very difficult to catch up with other competitors like Honda, Toyota and their hybrid cars. Daimler-Chrysler is currently a leader in hydrogen fuel cell technology, hydrogen is considered the next big breakthrough in automotive engines and has the ability to revolutionize the industry. Furthermore, Daimler-Chrysler believes that hybrid power is only an intermediate step and that more efficient diesel technology is the best short-term solution to increase fuel economy. Consumer opinions on your industry's product