The content of this document starts with the introduction of McDonalds and also explains the company's dollar menu. The document also contains a description of the selected product; “the dollar menu” in terms of four customer value utilities, mainly possession, time, place and form. The document also identifies the target market for the product in the US and China, the competition of the product category in both domestic and foreign markets, contains an explanation of how I would apply the segmentation, targeting and positioning (STP) approach to market the product on the foreign market; discusses key environmental facts and trends in foreign markets that could affect sales of the product, explains how to develop, execute and measure a campaign for the product considering the four ps (product, price, promotion and place) and finally, discusses the considerations of US and international ethical marketing. McDonald's Dollar MenuMcDonald's is the world's largest hamburger fast food chain. The restaurant has locations in over 119 countries around the world. The company was founded in 1940 and primarily sells hamburgers, cheeseburgers, breakfast items, soft drinks, chicken, French fries milkshakes and desserts. The company also sells salads, fish, smoothies, wraps and fruit. In response to changing economic trends and consumer incomes, as well as spending habits, the company expanded its menu to include the “dollar menu” (Malcolm M. & Hugh W 2011). The dollar menu is a group of McDonald's menu items that are designed to be the least expensive items available for sale at McDonald's. Items are usually priced between $0.99 and $1.49. The dollar menu was designed by... middle of paper......markets that could influence product sales, it explained how I would develop, execute and measure a campaign for the product considering the four p's (product, price , promotion, and location) and finally, discussed U.S. and international ethical marketing considerations. References Donald L. Brady (2010) Essentials of International Marketing ME Sharpe Kate Gillespie, H. David Hennessey (2010) Global Marketing Cengage Learning Malcolm McDonald, Hugh Wilson (2011) Marketing Plans: How to Make Them, How to Use Them John Wiley & SonsShaoming Zou , Huifen Fu (2011) International Marketing: Emerging Markets Emerald Group Publishing Vern Terpstra, James Foley, Ravi Sarathy (2012) International Marketing Naper PressWhite, S. (2012). Principles of Marketing (1st ed.). San Diego, California: Bridgepoint Education, Inc.