Swatch needs to identify that there are new emerging markets available with short and long term first mover benefits with a high quality product. India, with its large population and emerging watch market, is the perfect place to turn to. While reducing production costs, they are still able to sell in a high price range. This is a push factor for Swatch as there are no innovations in competitors' products that could ever compete with Swatch's Swiss quality, so Swatch has to bring its own product to consumers. Swatch's entry strategy uses Titians' infrastructure in a localized market that enables quick and effective market connections for Swatch. Tiziano's distribution channels can not only get our product into the hands of the consumer, but also allow us to readily obtain information about our consumers' purchasing habits. Swatch also gains timely first-hand experience by entering the Indian market with a joint venture instead of trying to compete with Timex in the domestic market without Tiziano's help. It is important for Swatch to maintain its standard product across borders. Based on the market belief that our product is of superior quality than any competitor in the Indian market, our product must be of consistent quality. Our main strength is that we offer the highest quality watches wherever you are