While flipping through the pages of the January 2010 Seventeen magazine, a bright, dripping image suddenly catches your attention. Looking closer at the image, the person's curiosity runs and he wonders: what is that? Shiny swirls and fruit-like colors begin to put the images into perspective. It's the new sensational SHINE lip gloss from Maybelline. Placing the lip gloss in Seventeen magazine promotes the fact that it is affordable and unique, two product features that Seventeen magazine is known for. Seventeen magazine generally targets teenage women interested in beauty and relationships. To meet these criteria, “how to” tutorials teach girls how to change their image as well as promote the products used. Keeping the content interesting, relationship advice shares stories of love and trauma. By accommodating both categories, lip gloss helps boost self-confidence, and relationships can flow from that. Knowing this, the advertisement effectively convinces teenage girls due to the style of the magazine, the images of fruits, the flawless look of the advertisement and the typography which subconsciously enters their minds. Publishing the magazine on different types of paper changes the consumer's attitude towards the magazine. Publishing the magazine with different types of paper alters the consumer's attitude towards the magazine. Having the false appearance of being shiny, the texture of the advertising paper enhances the already luscious appearance of the lip gloss. Therefore the paper used in Seventeen magazine is not low quality paper nor is it cardstock; instead the paper has a reasonable weight and is shiny. The paper the magazine is printed on proves that the magazine can have a higher class look at an affordable price; thu......middle of paper......advertising is highlighted by the smooth lip gloss. The glassy look covers the entire ad, the images shimmer on the page when held up to the light. Finally, the advertisement is delicious because of the fruity and succulent sensation of the advertisement. Additionally, the text on the product itself is easy to remember. The contrast of the silver metal with the neutral colors of the lip gloss makes them stand out in the mind; therefore the product will be more recognizable in the store. The lip gloss seems like it was made for a fairy tale, yet the experience is just a short-term dream created by Maybelline's clever advertisers in an issue of Seventeen magazine. Attracted by the magazine's style, fruit images, flawless woman and captions, teenage girls are likely to purchase their products to stay current in today's society.