But technological factors are really key to maintaining a competitive advantage when competing in the global market. Technology must be implemented to stay ahead of the times, and even more ahead of the competition, through product and process innovation. From a manufacturing perspective, the focus must be on improving efficiency. One way Gap Inc. is trying to do this is by implementing automated manufacturing processes. As a company, they are trying to create greater appeal to consumers by shifting the focus of the organization to improve and create environmental sustainability while promoting healthier foods.