Axe is a company with a line of scented products aimed at pleasing the young males of society. They started with a line of cologne and have since expanded to include a myriad of affordable products such as their wide variety of soaps, shampoos, and deodorants which have earned them a nice base of customers who keep coming back for more. Every product they have on the market promises that beautiful young women will be more attracted to them as a result of its use. One such product is TAG Body Spray; this ad for TAG is perfect for reaching those average young males who feel like they need a little extra help with women. Using recognizable patterns, humor and its well-known promise that it will magically make the wearer desirable to the opposite sex, it effectively appeals to the intended audience's need to be entertained and fought by the female population. The first thing noticeable about the ad is the word "WARNING" in bold red, which is the largest font on the page and is right in the center. Below, a small disclaimer message in all capital letters that reads: "The makers of the new TAG Body Spray will not be held liable in the event that any girl-on-girl-on-girl-on-girl-on-girl- on -girl-boy action occurs. Please always carry the card below. Behind this "Warning" is a young, average-looking boy who is "attacked" in a gym by young women. attractive, a volleyball team judging by their uniforms and the net in the background. It is clear that, although the young man is struggling to free himself, he is in no danger. His smile as they tear off his clothes tells a story of excitement about his "difficult situation". Down in the bottom right corner the “card” in question – a small piece of paper to cut out in the middle of the card……omit that you will be better looking or more interesting, but that you will acquire women simply by being you. itself and using a generous amount of this product. TAG Body Spray advertising is intended to entertain rather than inform. The audience is supposed to view the advertisement as entertaining and not take it as a promise to become a "gentleman." However, it is intended to spark curiosity and hope in the intended user that this outcome may occur, at least on a smaller scale. Once they see that the “average guy” in the photo is very similar to them, they will latently feel that TAG could do the same for them. Having humor drive the ad ensures that the target audience will be entertained and will most likely read the entire poster. TAG has successfully hit its target consumer, the young male. Most people in high school or college would be moved to purchase this product.