Inspire and cultivate the human spirit2. One person, one cup and one neighbor at a time The company mission is each employee's guiding point on how and why the company exists and what the founders had in mind when they decided to conceptualize the creation of this dream and put it into practice . reality by investing and taking risks at the start of this venture which required a big step forward in decision making. (Hanson, Hitt, Ireland, & Hoskisson, 2014). The mission statement reflects the company's unique culture and future expansion plans for Starbucks coffee shops and products, giving it a distinct identity. The company's mission statement shows customers the benefit they can get from the company and this also serves as an indicator of what the company wants to achieve in the deeper core of the business. (Starbucks, 2015) Starbucks' current success and global industry leadership, which has led it to reach the top position in the market both locally here in New Zealand and internationally, is a direct manifestation of its vision and mission. (Starbucks,