Topic > Customer Satisfaction Analysis - 2470

Customer satisfaction is known as an ambiguous area without a conceptual framework, especially in public transport (Kostakis & Pandelis, 2009). Customer satisfaction is indeed intangible and a central concept in marketing literature (Angelova & Zekiri, 2011), business and academia (Tikkanen & Alajoutsijaui, 2002). It has attracted growing interest and importance from the 1950s to the present (Bilgin, 2010). The actual manifestation of satisfaction would differ from person to person and from product/service to product/service. Peyton et al., (2003) note that it would indeed be an understatement to say that there is no general agreement on how to define satisfaction. The most commonly used conceptualizations are based on two perspectives: cumulative and transactional (Gandhi & Kang, 2006). Several authors agree on the need to adopt a cumulative definition of satisfaction (Johnson, 2002) because cumulative satisfaction is a more fundamental indicator of the firm's past, current and future performance (Hsu, 2008) rather than specific transactional information about a product. or service meeting. Previous studies on consumer satisfaction view it as a single variable involving a single customer evaluation exercise and may not be related to how many times the consumer has used that service or pre-evaluation exercise. In this way, customer satisfaction passes through the oven of the experience of a service to evaluate it. The experience could be pleasant but at the same time unsatisfying because it fails to be as pleasant as expected. So satisfaction/dissatisfaction is not an emotion, it is the evaluation of the emotion" (Hunt, 1977). Metters et al., (2006) define satisfaction as the consumer's satisfaction resp...... middle of paper ... ...012) in a study in Pakistan through purposive sampling of 120 questionnaires (60 men and 60 women of different ages and statuses) try to find out how service quality influences customer satisfaction. It was revealed in study through multiple regression that a positive relationship was found between service quality and customer satisfaction in the public transport sector in Pakistan. study by Kwabena et al service provision of Metro Mass Transit Ltd. in Koforidua, Ghana through random sampling of 200 questionnaires adopting a modified SERVQUAL model study revealed that about 60% of MMT passengers are satisfied, while the remaining 20% ​​are dissatisfied passengers. they may switch to other service providers.