Starbucks Corporation.Natasha SedminikMGMT 3001 Management Concepts and PracticeUniversity of Louisiana at MonroeMonroe, LouisianaDr. StricklerApril 6, 2014IntroductionThe first Starbucks was opened in Seattle, Washington in 1971 by two teachers and a writer. Their names were Jerry Baldwin, Zev Siegl and Gordon Bowker. With over “20,100 locations worldwide and 11,500 locations throughout the United States,” it is no surprise that the company is doing so well (Huffington Post, 2014). Furthermore, according to Fortune's ranking of the 100 best companies to work for, Starbucks ranked 94th out of 100, compared to its previous position of 73 (Starbucks, 2013). Being a huge supporter of Starbucks, it seemed like the perfect company to research. This document will discuss five main topics regarding Starbucks' motivational principles, the importance of business ethics, how diversity is implemented within the company, new innovations that will be implemented soon, and the SWOT analysis of Starbucks. Starbucks Motivational Principles Motivation is important when it comes to having and producing effective employees. The two main theories used by Starbucks to motivate employees are: ERG theory and equity theory. It was interesting to see that one method for motivating employees was based on the ERG theory developed by Clayton Alderfer. ERG theory “assumes that three basic needs influence behavior: existence, relatedness, and growth” (Kinicki & Williams, 2011). It is important to pay attention to growth needs to motivate employees to work effectively (Cada, 2012). Starbucks offers on-the-job training and education that includes: coffee training, leadership learning, and business and communication skills......middle of paper......order from a mobile payment app on a mobile phone (Robertson, 2014). With the way technology has advanced over the years, it is not surprising that Starbucks offers such an app to pay with a prepaid Starbucks card from a smartphone (Robertson, 2014). The creation of this new smartphone app will increase the company's productivity levels. SWOT Analysis of Starbucks Conclusion In conclusion, Starbucks Corporation offers many great examples of what a company can do to be successful, not only with the employees but also for the company. Five main topics have been discussed in this document, which include: the motivational principles displayed by Starbucks, the importance of corporate ethics, how diversity is implemented throughout the company, and new innovations put into place. All of these topics are important when trying to run a successful business.