Domino's Pizza Enterprises1 EXECUTIVE SUMMARY: The main objective of this report is to provide a SWOT analysis of Domino's Pizza Enterprise. the information presented in the SWOT analysis that is compiled with information ranging from various types of data sources, such as newspapers, magazines, company reports, books, and magazines. From 1960 onward, Domino's proved to be quite successful. Even with the declining economy actually posing a significant threat to the company, Domino's still demonstrated to everyone why it is so highly valued in the pizza industry. The results indicate that even though people are becoming more health conscious or even than their competitors, Domino's is still ahead of the competition mainly due to their exceptional efficiency, their international expansion which has made a substantial contribution to their profitability, Domino's looks like it will continue to be strong in the pizza industry. INTRODUCTION: Competing in the pizza industry nowadays can be very challenging as it is an industry filled with numerous local and even international pizza franchises such as "Pizza Hut" and "Domino's". The world famous pizza franchise "Domino's Pizza inc." was founded by two brothers from Michigan in 1960. It was first called "Domino's" five years after the two brothers purchased a store called "DomiNick's". 1983 was the day Domino's changed for the better: with the opening of a new international store in Winnipeg, Canada, it was just the beginning of the great progress that Domino's would undergo. In fact Domino's was the first to start the pizza delivery business and excelled to become one of the highest rated fast food restaurants globally, much like "McDonalds" and "Pizza Hut......at the heart of the paper ...... and FlorCruz , Pizza Hut Success in China Offsets, viewed April 10, 2014, Competitive Analysis, viewed April 10, 2014, InvestSMART, viewed April 10 2014, Domino's, viewed April 10, 2014, Domino's, viewed April 10, 2014, Mbaskool, viewed April 10, 2014, Domino's, viewed April 10 2014,