Wearable technology is a new form of innovation in the technological world that is expected to transform the way people access technology. It represents the evolution of a more refined way of using technology that is more comfortable and convenient for the consumer. It is also expected to reduce the time it takes for people to access technology. However, the success of any major innovation is subject to numerous challenges, and the author correctly identifies them even in the case of wearable technology. These two challenges are the Bluedouche principle and the Trucker Hat principle. According to the Bluedouche principle, wearing a technological device would also send a social message to people and this can hinder the growth and use of wearable devices. The author cites the case of hindered growth of earphones as wearing earphones all day was used to send a weak message to society. Wearing these devices all day can lead to messages being sent that the user does not want to send. For example, if a salesperson wears headphones all day, it may give the impression that he or she is too busy with his or her job and has no time for personal enjoyment. It may also give the impression that the person is trying to show off and is acting boring. The similar concept is also applicable to wearable technology. If a person wears a particular device every time, this can also impact the person's social image. I agree with the author on this limitation and it is important that people's mindset changes to accept the continuous use of wearable devices. It is not possible for the person to take the device off when not in use and plug it back in as this would take a lot of time and might even make the process of using it a bit... middle of paper...... device makes them think several times before to make the purchasing decision. Furthermore, product design can also impact the growth of wearable technology as people would only buy it if they find it trendy and aesthetic. With Google Glass, for example, consumers didn't like its look because they felt it made them look nerdy and they wanted something that looked cool and added to their personality. The design of the device should be attractive enough to attract the attention of consumers so that they are interested in purchasing the product. Another limitation is that consumers should take off wearable devices when visiting certain places where activities such as taking photos, recording videos, etc. are prohibited. Consumers may find it tedious to take the device off and on while visiting certain locations and may be less likely to purchase the device.