You enter a subway, get in line, order a sandwich, pay for it and leave. But what if someone upset this familiar aspect of our lives? That someone, coincidentally, was me. I decided to break the wasteful social norm of not personalizing the restaurant experience by bringing my own plate and glass to a Subway restaurant. Subway demonstrates the efficiency of method standardization, but uses too much waste paper in its packaging. At the beginning of the line an employee places the bread on a small piece of paper. He or she then uses this piece of paper to drag your sandwich through the mini-trough counter, filling your sandwich until you arrive at the final station. There, the employee places your sandwich on another large piece of wax paper, wraps it up, small paper and all, and places the white and yellow structure of crumpled paper and logos into a similarly branded and shaped plastic bag . Later, while eating my sandwich at home, I always wondered why a sandwich, eaten with your hands and without residue, needed so much packaging. At the same time, however, I announce...