FESTINGERS' theory of cognitive dissonance states that "the inconsistency between two cognitive elements represents whether they represent attitudes and behaviors that give rise to dissonance (Ajzen& Fishbein 1980, P22) dissonance can be understood as a lack of agreement between objects and individuals. FESTINGERS' in 1957 explain how attitudes, beliefs and thoughts which are cognitive elements can influence each other and cause dissonance, that lack of agreement, consonance which concerns harmony and relevance that has no effect. Research by Ajzen and Fishbein (1980) concludes that an inconsistency between two cognitive elements gives rise to dissonance. Causes of dissonance and motivation to change one's attitude, belief or behavior by changing an element and returning to a state of