A humble documentary with a big goal, “The Naked Brand” presents the idea of ​​how companies properly treat their customers, workers and, in general, the planet. It was produced in 2013 by director Sherng-Lee Huang. Raised in New Orleans and educated at Amherst College with a major in English, Huang began as an "accidental" filmmaker and began uploading funny videos to YouTube. He is currently a video producer, director, editor and director of photography, specializing in new media and documentaries. Sherng-Lee Huang is well known for his talent in multimedia arts. His work as a new media director is featured by highly rated organizations such as YouTube Top 20 Comedy Channels, ABC's 20/20, CNN, E!, G4 and AFI. He believes that determination and hard work are two important factors in becoming a productive and successful artist. Living by his beliefs, he sought to show the public how branding and advertising can be used to improve our planet. After creating DIY web videos, he realized his skills could be suited to another digital medium: documentaries. He then wrote and directed his first documentary titled “The Naked Brand” in which he included his insights into how the Internet (particularly social networking sites) fueled the emerging power struggle between consumers and companies. The Naked Brand is the first and at the same time one of the most successful and recognized documentaries that he, as a director, has ever produced. Along with director and producer Jeff Rosenblum, Huang created Naked Brand to address the state of authenticity, transparency and authenticity in branding and advertising today. Although he shared many ideas and information, the documentary titled...... middle of paper...... documentary.Mr. Huang's documentary “The Naked Brand,” while successful, leaves much to be desired. The documentary failed to highlight the focus because the structure of the documented media was deemed unclear; mainly because it included too many examples, interviews and different information used. The ideas, while insightful, are quite different, which may confuse audiences. Media creators must then add emphasis to their focus and create a guide of their messages or ideas that viewers can follow. We can therefore conclude that “The Naked Brand”, although astute, still possessed some problems which included a clichéd and superficial overview of media producers' ideas on advertising, a hasty generalization regarding audience criticism or reviews, and a lack of transparency regarding to the making of the documentary that could misinform the public.