Topic > JetBlue's 2008 Valentine's Day Air Disasters

You should be able to understand how to notify and keep customers updated about canceled flights, where you are in the process of rescheduling flights, and when the Internet system would be restored so that they can reschedule their flights. The crisis communicator should also come up with a plan to be able to restore JetBlue's good reputation and how to prevent people from being negative during this crisis. They also need to make sure that the company is ready to address the crisis with the public so that the public does not think that they are trying to hide the crisis and that they are trying to handle it quickly and effectively. After the crisis has abated, a crisis communicator must ensure that a plan is in place to provide training for any future crisis like this. They need to ensure that a company's CEO and leaders are visible to the public to make a statement and let them know how they will handle the crisis. His job is also to help the company remain transparent and ethical during the crisis to avoid further stains on JetBlue's reputation. The crisis communicator should also highlight the importance of the renewal conversation for JetBlue, helping them seize this crisis as an opportunity to learn and grow as a company. Overall, I think the crisis communicator did a great job pointing out all these things and helping JetBlue regain its reputation and grow through this