Strategic Audit of Best Buy CompanyCorporate StructureBest Buy Corporation, which is based in Richfield, deals in products ranging from home appliances, PCs and numerous personal electronic devices. Best Buy's mission is to make sure technology delivers on the promises it makes to customers. Best Buy's primary goals, as a public company, are to support growth and earnings. For this to continue to work, they must frequently review their business model to ensure that it meets customers' needs and wants as effectively and comprehensively as possible. The company not only seeks to offer a wide range of products, but also highly trained workers with extensive product knowledge. The company encourages its staff to go above and beyond to help customers understand what these products can do and how customers can get the most out of them. the products they buy. Workers need to understand that each customer is unique and therefore they need to decide what is the best approach to help that customer get full satisfaction from the products customers purchase. Best Buy has gone from being a discount retailer (a low-price strategy) to a service-oriented company that relies on a differentiation strategy. Decision making in the best buy society is decentralized. Decision-making authority is well distributed among employees. Employees, family members and others are involved in important decisions that lead to the success of the company. Employees are well aware of the people, what is happening in the organization and are familiar with the geographical conditions of the company. As improvements are made in technology, employees are prone to making mistakes in how to handle products. Best Buy... middle of the paper... here Wal-Mart is accused of selling products at very low prices, which affects other retailers in the market. Online marketing is also possible in this company and therefore the products are easily accessible to many customers. Marketing creates healthy competition with other competitors which allows the company to stay on good terms with customers. Marketing managers improve good marketing segmentation, encourage selling of different products and good market research skills. The company is managed in such a way that it adapts to the laws and regulations of the different countries in which it operates, thus ensuring success. Managers ensure environmental sustainability in decision making which should always be maintained. Project managers have different roles in ensuring the success of the company in which they represent their expertise in the field of marketing.