Before Wanghong's economy became so popular and influential, this new trading chain had already caused some crisis of confidence. For example, in 2014, a young girl named Menghan sold unqualified face masks online, causing irreparable damage to consumers' skin. Just like in this case, there are many suspicious and unqualified products that take advantage of the popularity of Wanghong have entered the market and harm consumers. At the same time, due to the characteristics such as low requirements and commonality for all people of online social media, Wanghong marketing is a new regulation