There have been many events throughout the history of music that have shaped how what becomes popular and what is deemed "appropriate" in terms of the music we should consume. In 1991, Lollapalooza, a multi-city traveling festival in the United States, which highlighted alternative culture, changed the way music was consumed from that point on. With the popularity of the festival and the highlighting of the alternative culture it represented, the music industry took note, not long after the festival and the explosion of alternative music hit mainstream music culture. New bands like Nirvana, Pearl Jam, Alice in Chains, Soundgarden, Stone Temple Pilots, and bands that had been around for a while but had smaller, more marginalized audiences like the Red Hot Chili Peppers found mainstream success in a post-Lollapalooza musical environment. The effects of these bands still resonate in the music heard today, and without Lollapalooza there would not have been the event that signaled to music industry decision makers that this type of music could be popular among the masses. the article will discuss alternative music culture and Lollapalooza in the context of cultural analysis, drawing on the works of Raymond Williams and Martha Gever. This article will first explore what alternative music culture is, secondly it will discuss the importance of Lollapalooza to the alternative music culture movement, the second half of the article will apply the concepts of the above mentioned authors to alternative music culture and Lollapalooza. Through this analysis, this article will explain how alternative music culture can be used to illustrate how previously marginalized groups of people, such as those who were part of alternative music culture, can… middle of paper… temporary cultures, edited by Russell Ferguson, Martha Gever et al, 191-202. New York and London: The New Museum of Contemporary Art and MIT Press, 1996.Moore, Roger. “Alternative to what?” Deivant Behavior 26, no. 3 (2005): 229-252.http://dx.doi.org/10.1080/01639620590905618.Mullen, Bredan. Whores: An Oral Biography of Perry Farrell and Jane's Addiction. Cambridge, MA: Da Capo, 2005. Pavaz, D. “Intoxicating Lineup Drives Lollapalooza Fans Crazy.” Seattle PI. August 25, 2003.http://www.seattlepi.com/pop/136423_lollapalooza25q.html (accessed March 3, 2010). Pavaz, D. "Lollapalooza: Then and now." Seattle PI. August 23, 2003. http://www.seattlepi.com/pop/136299_lollapalooza23.html (accessed March 3, 2010). Williams, Raymond. "Culture is ordinary." In Reader Raymond Williams, edited by JohnHiggins, 2-24. Oxford and Malden: Blackwell, 2001.

Topic > There have been many events throughout the history of music that have shaped how what becomes popular and what is deemed "appropriate" in terms of the music we should consume. In 1991, Lollapalooza, a multi-city traveling festival in the United States, which highlighted alternative culture, changed the way music was consumed from that point on. With the popularity of the festival and the highlighting of the alternative culture it represented, the music industry took note, not long after the festival and the explosion of alternative music hit mainstream music culture. New bands like Nirvana, Pearl Jam, Alice in Chains, Soundgarden, Stone Temple Pilots, and bands that had been around for a while but had smaller, more marginalized audiences like the Red Hot Chili Peppers found mainstream success in a post-Lollapalooza musical environment. The effects of these bands still resonate in the music heard today, and without Lollapalooza there would not have been the event that signaled to music industry decision makers that this type of music could be popular among the masses. the article will discuss alternative music culture and Lollapalooza in the context of cultural analysis, drawing on the works of Raymond Williams and Martha Gever. This article will first explore what alternative music culture is, secondly it will discuss the importance of Lollapalooza to the alternative music culture movement, the second half of the article will apply the concepts of the above mentioned authors to alternative music culture and Lollapalooza. Through this analysis, this article will explain how alternative music culture can be used to illustrate how previously marginalized groups of people, such as those who were part of alternative music culture, can… middle of paper… temporary cultures, edited by Russell Ferguson, Martha Gever et al, 191-202. New York and London: The New Museum of Contemporary Art and MIT Press, 1996.Moore, Roger. “Alternative to what?” Deivant Behavior 26, no. 3 (2005): 229-252.http://dx.doi.org/10.1080/01639620590905618.Mullen, Bredan. Whores: An Oral Biography of Perry Farrell and Jane's Addiction. Cambridge, MA: Da Capo, 2005. Pavaz, D. “Intoxicating Lineup Drives Lollapalooza Fans Crazy.” Seattle PI. August 25, 2003.http://www.seattlepi.com/pop/136423_lollapalooza25q.html (accessed March 3, 2010). Pavaz, D. "Lollapalooza: Then and now." Seattle PI. August 23, 2003. http://www.seattlepi.com/pop/136299_lollapalooza23.html (accessed March 3, 2010). Williams, Raymond. "Culture is ordinary." In Reader Raymond Williams, edited by JohnHiggins, 2-24. Oxford and Malden: Blackwell, 2001.