Starbucks focuses on providing its customers with a relaxing and attractive social atmosphere. It offers high-quality coffee, tea and other products to benefit its target market, as well as creates a great working environment for its employees. The Starbucks company has specific visions and goals, missions and values ​​that it wants to achieve by being a responsible organization. Their vision for the future is to support their customers, partners and suppliers to create positive change. In this way they see themselves as innovators and industry leaders, contributing to society as a whole and creating a sustainable and healthy environment so that the company and the people who depend on it can grow and learn from these changes. Starbucks' vision is to uphold these responsibilities through community, ethical sourcing and the environment (starbucks.com). Starbucks' vision through community is to create an environment that brings people together by creating positive change and making a difference in the lives of people around them. They strongly believe in the possibility of making a substantial profit, as well as being socially conscious of the decisions they make and how their decisions will affect the community. With this idea there are many ways they are helping the community. They are committed to community service; this is where they help local neighborhoods and help people in those communities create change. They have created community shops where they promote and strengthen education, employment, health, housing and community safety. Along with these ideas they also take part in youth leadership, agricultural communities, diversity and inclusion, job creation in the United States and finally... middle of paper...... like the load of a salesman's work and intensity of the competitors around them (Johnston, 287-88). Starbucks constantly has to fight against other companies like Dunkin Donuts and McDonald's, so it is important for Starbucks salespeople to know these factors and find ways to appropriately adapt to situations that may arise from them. Starbucks salespeople also deal with personal factors. These may include some pressure from family and from colleagues and managers. Salespeople must be able to understand the feedback they receive and know how these variables may affect their job performance (Johnston, 288) Works Cited Johnston, Mark W., and Greg W. Marshall. Selling relationships. 3rd ed. New York: McGraw-Hill/Irwin, 2010. Print."Starbucks Coffee Company." Starbucks coffee company. Starbucks Corporation, 2014. Web. 10 April. 2014. .