Purchase Decision: Purchase ValueThe level of involvement of a consumer in the purchasing process is usually rated low to high. Monster consumers are not overly involved in the purchasing decision. They have limited involvement in problem solving, reviewing only a few brands, considering only select product sellers, and spending little time researching before making the decision to purchase a Monster energy drink. After examining the alternatives (however numerous); the consumer is almost ready to make a purchasing decision. When capturing value, your choice of Monster will depend on considerations such as past experience, product/drink purchase, and location of purchase. Deciding when to buy will include sales persuasiveness, store atmosphere and financial circumstances such as income. Who you buy Monster Energy drinks from will depend on the location of the seller; Retail stores such as Wal-Mart, Shoppers Drug Mart, various post-secondary institutions, and convenience stores all sell Monster beverages. The effects of technology on purchasing decisions make it more convenient to purchase Monster drinks, and high-profile extreme sports sponsorships also strongly influence a buyer's decision to purchase Monster Energy drinks. The marketing of this drink is also extreme and edgy, allowing the consumer to take on these characteristics to satisfy their own self-perception and desire. Post-purchase behavior: consumption value or useThe post-purchase behavior of a consumer of Monster Energy drink depends on their satisfaction or dissatisfaction with the product or the company itself. For example, new and old customers who have already tried Monster Energy drinks and are satisfied with them (i.e. quality/taste) will find themselves in... middle of paper...findthebest.com/>.16 . “5-Hour ENERGY® Shot: No sugar and zero net carbs.” ENERGIA® for 5 hours. Np, nd Web. 6 April 2014. .17. "The Monster Army | Monster Energy's action sports community." The Army of Monsters | Monster Energy Action Sports Community. Np, nd Web. 7 April 2014. .18. "Events". Monster Energy Drink®. Np, nd Web. 9 April 2014. .19. "Monster Energy." Facebook. Np, nd Web. 9 April 2014. .20. "monsterenergy on Instagram." Instagram. Np, nd Web. 9 April 2014. .21. "Monster Energy." Gear. Np, nd Web. 9 April 2014. .22. "Monster Energy." YouTube. YouTube and the Web. April 9th. 2014. .