With similar insights into the platform's marketing success, Loureino (2013) stated that Instagram allows brands to save on the costs of designing and marketing a brand. However, since there are many applications for creating and sharing photos, Scott (2011) added that Instagram has been considered the most popular and has gained more than 100 million users. The author wrote that nearly all Instagram users use the platform to create eye-catching images that can be shared across the network, providing individuals and organizations with a network that can retrieve responses from the growing popularity of Instagram users. (McGough and Solomon,