India will probably overtake China very soon, this is what the two authors of "Riding the Indian Tiger – Understanding India, the World's Fastest Growing Market" say. The authors who co-wrote this book know a lot about doing business in India from their experience. William Nobrega is president and founder of The Conrad Group, LLC, a consulting firm specializing in emerging markets strategic planning, institutional investor group advisory services, and mergers and acquisitions. Ashish Sinha is the COO of RocSearch, a UK-based offshoring research and analytics company. He has a portfolio of over 12 years of experience in investment banking, consulting and knowledge process outsourcing. Over the past six years, Ashish has developed corporate research capabilities at McKinsey & Company and GE Capital. The book is written for anyone who wishes to take a closer look at the world's fastest growing market, whether the reader is a corporate executive, banker or entrepreneur, politician, student or academic. It provides an overview of several key drivers of economic growth and explains why India will overtake China. The Introduction begins with an overview of Indian history, leading through 400 years of colonization until the Indians began to fight for more rights and became independent in 1947. The first chapter gives an idea of what is happening today: l 'India is a democratic country with the rule of law, private property rights, religious freedom, freedom of the press and individual freedom. Just 20 years ago India still suffered from a high level of government control, which is changing today, as more and more government officials are entrepreneurs and no longer ignore the possibilities of their growing economy. Consumer markets are changing rapidly due to a rapidly growing middle class and consumers who are becoming increasingly sophisticated and demanding. The chapter provides an overview of the different regions of India, their resources and the opportunities they offer for the growing industry and foreign investors. But due to government restrictions, foreign investors are yet to enter into joint ventures with Indian companies that hold at least 51% ownership rights. The second chapter talks about the development of the financial market in India and the creation of the Indian stock exchange, the NSE, created in 1993 after some initial difficulties, and its current role in the global market. Recently, the Indian currency has been classified by Moody's and Standard & Poor as "investment grade", as demonstrated by numerous international brokerage and investment banking firms such as Morgan Stanley, Deutsche Bank and Goldman and Sachs already successfully operating in the new market..
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