When people talk about the impact of women in professional sports, they mention one huge concept: marketing. Marketing to women is a huge source of profit for professional sports, but the impact of women's response has recently become known. However, marketing programs across professional sports, including the NFL, now need to change their approach to marketing to women. Because the NFL still has no sales to women compared to other professional sports in America, the NFL needs to change its perspective on the women's experience in the stadium and the variety of merchandise available to women. When discussing how the United States is different from other countries, we immediately talk about football, the American way, but more specifically the NFL. The NFL, acronym for National Football League, was born in 1922 after changing its name from the American Professional Football Association (NFL 2013). Since the birth of American football, fans and players have made the NFL the most popular sport in the world. According to Isidore (2013), the NFL reported a profit of $9.5 billion, the highest of all American professional sports. The profit, however, barely comes from sales of feminine products. “MLB [Major League Baseball] led all sports with $5 billion in retail sales in 2010, with Collegiate Licensing Company close behind at $4.3 billion. The NFL was about $3.3 billion behind” (Dosh 2012). However, the NFL achieved double-digit growth in 2011 among women. The NFL reached an all-time high for women in the 2011 season. According to Dosh (2012), the number of American women participating in fantasy football doubles and television ratings increased from 3.7 to... mid-paper...nnan/2013/09/04/nfl-raises - it's-a-game-with-women-consumers/Chanel. (2012, August 5). Website. Retrieved from http://thefashionguru.wordpress.com/2012/08/15/nfl-launches-its-my-team-nfl-womens-apparel-campaign/Dosh, Kristi. (2012, February 3). Website. Retrieved from http://espn.go.com/espnw/news-commentary/article/7536295/nfl-finding-success-targeting-women-fans-merchandise-fashionFreeman, Mike. (2013, August 23). Website. Retrieved from http://bleacherreport.com/articles/1744945-nfl-ref-sarah-thomas-will-break-glass-ceiling-because-shes-too-good-not-toHershberger, D., Shaunna. (2012, September 16). Website. Retrieved from http://www.timesleaderonline.com/page/content.detail/id/541169/Women-to-the-NFL--We-are-REAL-fans-.html?nav=5008Isidore, Chris. (2013, February 1). Website. Retrieved from http://money.cnn.com/2013/02/01/news/companies/nfl-money-super-bowl/