You have admired those successful companies that seem to have it all. You see them bringing in more revenue than your business. But wait, their business is no better than yours. Essentially, there are more skillful ways to advertise your business, and that is through a newsletter. Developing a business newsletter is a marketing strategy that can help you promote your business. To have a successful newsletter you need to understand what a business newsletter can do for you, your company and your customers/prospects. So you want to develop a newsletter that can better highlight your services. Once you decide you want to develop a business newsletter, make sure you think outside the box because you want your newsletter to be different and powerful. You want it to serve as a business builder, lead generator, and repetitive marketing tool for producing projects, not just a boring promotional piece that prospects and customers can't wait to throw away. You want it to grab their attention and keep them wanting more and to do that here is a step by step guide on how to develop a company newsletter. Guidelines for Developing a Newsletter for a Business Choosing a Topic Since you will be developing a newsletter, the first What you need to do is make sure that you choose a topic that is important and beneficial to you, your business and your customers. Make sure you choose something you are passionate about and can write about with academic knowledge. Study the Competition By studying the competition, you can learn what different techniques and strategies they have... middle of paper... .It's time to start publishing, now that you've finished writing and built your client list. It's time to send the newsletter, but let's check to make sure we've done everything before we send the newsletter to your customers… …• Check again to see if you have the correct street addresses and email addresses of all your customers you're targeting by sending the newsletter. • Check your newsletter's spam to make sure spam filters don't eat it. Use free spam checking to ensure your newsletter is delivered without any problems. Survey your subscribers No one can tell you better how to improve your newsletter than your subscribers. All you have to do is ask and what they give you is free advice. Ask questions like: • How much did they like the newsletter? • What are some things you can do to make the next issue better?