As I read the article, I noticed that the loss of focus it talked about was happening in my life. I agree that we as a society are trying to become more productive, but multitasking is not the way to go. Tugend states that the human brain cannot efficiently handle multiple things at once (716). I see this in my daily life when I try to carry two or more items while trying to talk on the phone, it usually ends in disaster. However, multitasking is productive in some ways, such as listening to classical music while studying. Tugend does a great job of getting personal with the reader; use situations that everyone has experienced. Throughout the article, Tugend entertained me by switching between an informal and informative tone