Advertising culture is having a devastating effect on our plans to become the media ideal of perfection, and behind all this self-sacrifice are the successful media and companies , not us . In Culture Jam, by KaleLasn, the founder of Adbusters magazine, attempts to show the reader what our mass media has done on a subliminal level. When the average American thinks about consumerism, we believe it is the promotion of consumer interests. What Lasn believes is that we are told what our interests are and that we must believe in those false interests. We have become disconnected from ourselves and our interests to fit the ones our companies have designed for us. He uses the example of taking the family into the forest for some alone time to brave the elements and grow closer as a family, but after just a few hours you're so bored that you start to self-destruct due to the lack of technology. Our children have become so addicted to consumerism that they can no longer enjoy any of the senses we need to use in our most primitive state. After only a short time they show signs of pain and withdrawal. He writes that we should prioritize the earth as number one and return to the basics of feeling that the earth is one with us. If we have this way of thinking, we will not consider helping the environment as something selfish, but rather as helping a part of our family. As humans, we have learned that buying creates happiness, or so we believe. In most cases we live in a world that we have created for ourselves through the process of consumption. The environment is what we bought; there are no trees or fresh ponds. We become compulsive shoppers when we are bored with our lives and look for external factors to fill these gaps. As a country, we have the most diagnosed mental disorders in the world, even though we are also the richest. This is due to the fact that the Americans are able to do it. We can validate our pain, discomfort, and social anxieties through the doctor's notes. The reason we feel this way is due to an "unknown" cause that robs us of our happiness, and Lasn believes that abundance is our problem. We have the ability to purchase whatever our heart desires, so there is no satisfaction in earning these rewards in life. We have no motivated motivations other than monetary ones,