Technology has been able to help advertisers research the market and consumer choices. Targeting consumers has allowed companies to reduce advertising costs. Furthermore, the introduction of many advertising development tools such as animation and photography has enabled advertisers to come up with interesting and engaging advertising methods that attract consumers. Furthermore, the Internet has been able to revolutionize the way advertisers approach consumers by creating an effective intermediary between the company (advertisers) and consumers. The Internet has also created the path for the emergence of social media sites which have had a huge impact on the advertising industry as well. But the question that arises is whether the Internet has become an advertising playground? And if so, is it overshadowing the useful information the Internet has to offer? Ads are losing value to customers due to the redundancy of ad form and content. Especially since many websites that offer free services to people will be loaded with inefficient and rather unpleasant ads. In conclusion, technology has been able to transform advertising, but where will the line be?