Social responsibility is a company's concern for the well-being of society as a whole (Nickels et al. 95). Sometimes the news carries a lot of information related to the social issues or lack of social issues that companies are facing. People's views of companies may begin to change and they may see such companies as having a negative impact on society. What many people don't know is that their view of the situation is in most cases wrong. For example, there are companies that have a program that allows their employees to work for a nonprofit organization for up to a year, while still receiving full salary benefits and job security. In a study conducted by a group called Students for Responsible Business, two-thirds of students surveyed said they would take a lower-paying job to be able to work for a socially responsible company. When the same students were asked to define a socially responsible company it was difficult for them to explain it. It seems that even those who wanted to be socially responsible didn't agree or understand what that entailed. In an article titled “Putting Customers Before Investors” John Mackey argues that for a company to be successful, it must put its customers first (194). He believes that without customers purchasing the product and creating a profit for the company, there wouldn't be a company in the first place. Not all entrepreneurs have the same ethics as John Mackay's. In an article titled “Put Profits First” TJ Rodgers argues that putting the customer first is good business (197). In his business world, it's all about making money. It believes that by making money its investors and shareholders will be able to profit by continuing to... middle of paper... regardless of who pays for it. The trick for companies is to find the right public good that can attract the target market. Many American companies demand social responsibility from their international suppliers, ensuring that suppliers do not violate U.S. human rights and environmental standards (Daft and Marcic103-4). Works Cited Benton, Douglas, and Mary L. Tucker. Applied human relations: an organizational and skills development approach. Upper Saddle River, NJ: Prentice Hall, 1998. Print.Daft, Richard L, and Dorothy Marcic. Understanding management. Fort Worth: HarcourtCollege Publishers, 2001. Print.Nickels, William G, James M. McHugh, and Susan M. McHugh. Understanding business. Boston, Mass.: McGraw-Hill, 2002. Print.Rottenberg, Annette T, and Donna H. Winchell. The structure of the argument. Boston: Bedford/St. Martins, 2012. Print.