Social Communication “An approach to communication based on interactive social media and conversational communication styles” (Bovee and Thill 2012 p364). We will use it as a primary source to get our name out there to the world. We use Facebook, Instagram, etc. in our great effort to gain customers' recognition and patronage. Using this method has and will continue to save us a great deal of money in the long run. We also use integrated marketing communications or (IMC) “A strategy for coordinating and integrating communication and promotion efforts with customers to ensure greater efficiency and effectiveness” (Bovee and Thill 2012 p366). We have no worries about receiving negative feedback from our customers. . We make sure every customer is satisfied and continue to strive to improve customer service. We take into consideration every output from our customers and what they think we can do to improve on our part. We also use search engine marketplaces such as Google to capture the customer base that uses search engines to find places to purchase products from. Here's what the breakdown cost scheme looks like