By the early 19th century, political unrest had spread to France and posters became the dominant aspect of visual philosophy in Paris. (MiR appraisal Inc. (2011) The father of the modern poster: Jules Cheret) Posters were an expression of economic, social and cultural life, competing for entertainment audiences and consumers of goods (Jeremy Howard (1996) , Art Nouveau: The myth, the modern and the national, Manchester University Press, The Art poster From Graphic art to design 1890 to 1914). Furthermore, poster design was an outlet for the innovative energies of talented artists (David Raizman (2003), History of Modern design, Art Nouveau and Cheret, Lawrence King, London, P.56). This was evident due to the advancement and transformation of technology, such as color lithography. Jules Cheret is widely regarded as "the father of the poster", having originated the mass production of advertising posters using (chrome) lithography (wet canvas, no precise date, Jules Cheret: the father of the modern poster). Furthermore, he has been further described as the "father of women's liberation". Her work was often thought to have reinvented the women of Paris, introducing new hyper-realistic models for women. The consequence was a more evident open atmosphere in which women could engage in previously prohibited activities such as smoking in public. (Jules Cheret, The Complete Works (2002)). Johannes Gutenberg invented the printing press in 1440 to easily multiply written documents, making books cheaper and more available nationwide. In 1798, Alois Senefelder invented lithography for copying graphic designs, developing the culture of advertising (wet canvas, undated, Jules Cheret: the father of the modern poster). I have...... half of the document......ect.php?object_id=5615, (accessed 11/26/2013).The Color Orange (2009-2013), Empower-Yourself-With- Color-Psychology, found here: http://www.empower-yourself-with-color-psychology.com/color-orange.html, (accessed 11/26/2013). Van Gough Gallery, undated, Jules Cheret, Found here: http://www.vangoghgallery.com/artistbios/Jules_Cheret.html, (accessed 26/11/2013).Victoria and Albert Museum, undated, Art Nouveau and the erotic, found here: http://www .vam.ac.uk/content/articles/a/art-nouveau-and-the-erotic/, (accessed 26/11/2013).Wet Canvas, without data, Jules Cheret: The Father of the modern poster, found here: http://www.wetcanvas.com/Museum/Artists/c/Jules_Cheret/, (accessed 11/26/2013). Exhibitions of World Art Collections, Sainsbury Center for visual arts, undated, found here: http: //www.scva.ac.uk/education/resources/pdfs/13.pdf, (accessible 26/11/2013).