THE MARKETING MIXA marketing mix is ​​all about selling a product, a company will create a marketing mix around a product to make sure it is advertised, in the price range correct, it is what the customer wants and is accessible for people to purchase. ProductThis is when a company needs to look at trends and decide whether it delivers in terms of, for example, bright colors, features or size. This also brings advantages such as the reduced price. Apple exceeded customer expectations when it launched the IOS operating system. Apple managed to get this new system out before Windows 8 and Android stole some of their customers. When it came to marketing the iPhone, Apple assumed that people will buy what other people have. Apple's unique white headphones let everyone know who owned an Apple device. This was a clever sales strategy used by Apple which provided them with constant advertising from their customers. PriceAmong all aspects of the marketing mix, price is the one that will decide how much profit a product will bring. Price is primarily determined by how much a customer values ​​the product, customers will pay more for the quality of a product that they will have for a long time or for a reliable product that they know will not break. Apple uses the technique of price skimming, which is when a product is released on the market at a certain time. Businesses need to think about where to sell their product or service to get the most sales. This could happen in stores, online, or companies could make their product exclusive to specific stores to increase demand. Thanks to Apple's success in Greater China with revenues of over $2.6 billion, Cybermart International, which is part of Foxconn (Apple's supplier), announced that it will open 500 new stores. This is an impressive number that will help increase the popularity and visibility of Apple computers and their mobile devices in the market