International MarketingInternational marketing is an important factor in helping organizations become globally competitive. According to Cateora, Gilly, and Graham (2013), “international marketing is the conduct of business activities designed to plan, price, promote, and direct the flow of the company's goods and services to consumers in more than one nation for the purpose of profit” (page 10). International marketing strategies and its efficiency help in the expansion of an organization. Furthermore, the main objectives of a marketing manager are to reduce risk and capitalize returns into profit. Global expansion has developed a tactical imperative for almost every large organization, and marketing leaders have a lot to do in developing, monitoring and changing these strategies. Cultural understanding is clearly essential for an organization intending to be successful in operating in a host country. As stated by Dawes and Lee, “It is part of a country's basic orientation, and anyone who is confused about the environment will most likely not be effective” (as cited in Tangen, 2011, p. 122). .The Poor Performance of EuroDisney and Hong Kong DisneyThere were several aspects that contributed to the poor performance of EuroDisney in its first year of operation. The market was extremely different along with the cultural differences between our nation and the host country. Europeans were not willing to spend the money needed to enter the park for its attractions. For a European family to enjoy the park, entrance fees were $280 (“Case 2-1. The Not-So-Wonderful World of EuroDisney,” 2013). In addition to the price of park admission, hotels were also overpriced... half of paper......28180Orwall, B., & Prada, P. (2002). Disney's new French theme park serves better wine and sausages. The Wall Street Journal. Retrieved from http://online.wsj.com/news/articles/SB101589988110403840Saudi Arabia GD. (2013). Retrieved from http://www.tradingeconomics.com/saudi-arabia/gdpTangen, K. (2011). Outbound travel by business students to China and India: Enriching the experience not only for students but also for international communities. Journal of Management Policy and Practice, 12(2), 120-133. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/876865204/fulltextPDF/141848A793F73C00C0D/7?accountid=28180Washington, D. (2001). American-based multinational corporations: A continuing progression toward higher levels of multinationality in multinational workforce management. Excerpted from ProQuest Digital Dissertations. (AA 3018295)