IndexCompany ContextReasons for Strategy SelectionSuccess FactorsLiterature Review and SynthesisRecommendations for Strategy SelectionCompany ContextHuggies is the famous international brand of disposable baby diapers , which is underwear that allows children to urinate without using the toilet. It contains cotton as the main content which absorbs urine and can subsequently be changed by a second person such as a parent or caregiver. Huggies is marketed by the American multinational personal care company. Its other products include Kotex feminine hygiene products, Kleenex facial tissues, toilet paper, multipurpose wipes and baby wipes. Huggies were first marketed in 1968. In Australia and other countries, Huggies are marketed based on the gender of children. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Products that come under Huggies are: Small Snuggle Diapers, Small Movers, Fit and Dry Diapers, Sleep Diapers, Natural Care Wipes, etc. depending on their use and specifications. In addition to this list of products, there are other products such as Goodnites (absorbent underwear for older children and teenagers) and Huggies clean team (baby bath products) which are sold under other brands and respectively discontinued. In this report we create a strategy for Huggies by analyzing Huggies' performance among customers and concluding with a summary of the choice, motivations and factors behind the chosen strategy. Reason for choosing the strategyHuggies is one of the leading companies in its sector. Huggies maintains its unique position in the market by analyzing and examining strategic location planning. This is an extremely intelligent process and requires effective coordination between different departments of the company, for example: advertising, back, tasks, administration and systematic organization. One of the main ways to promote promotions is to advertise heavily with the end goal of inspiring people to switch to Huggies in mind. We need to look into and plan so that most parents are given Huggies in the clinic when their baby is conceived. As a result, parents who were given other diapers in the hospital switch to Huggies and stay with Huggies. In this way they would maintain the same loyalty towards Huggies that they had previously shown with the diaper they used. And it will continue. Huggies are aggressively marketed and sold to hospitals at below-market costs, so that hospitals will begin using them in place of other diapers. The strategy works and still works. Because Huggies has been using this hospital strategy for ten years, Huggies is poised to cut the market share of Pampers diapers and other upcoming diapers nearly in half. As a result, the fight between the two brands continues to this day. Success Factors As one of the leading companies in its industry, Huggies has several qualities that help it thrive in the commercial market. These qualities not only help it protect Huggies but also help it penetrate new markets. Strong Distribution Arrangement: Over the years Huggies has used a reliable distribution organization capable of reaching much of its potential market. Fruitful reputation in cultivating new items – Huggie has managed to create an emotion as a brand. Positive state of consumer loyalty – The company with its officeof loyal customer relationships administration has received much of the consumer loyalty among current customers and great brand value among potential customers. Successful reputation for coordinating complementary businesses through mergers and acquisitions. Over the past two years he has effectively coordinated a number of innovative companies to optimize their businesses and put together a strong store network. Strong Brand Portfolio: Over the years Huggies has invested resources in building a strong brand portfolio. The Huggies SWOT exam highlights this very reality. This brand portfolio can be very useful if the association needs to venture into new item classifications. Highly talented workforce through fruitful preparation and learning programs. Huggies has invested enormous resources in training and promoting its representatives, creating a workforce that is not only exceptionally talented but also motivated to achieve more. Strong Suppliers: It has a strong base of reliable suppliers of raw material thus empowering the organization to overcome any inventory network bottlenecks. Aside from its many success stories, Huggies has already established itself as a successful brand and has yet to discover many opportunities that are the result of strong strategic position planning. New normal systems: The new open entries will create a level playing field for each one of the players in the sector. It opens a fantastic open entryway for Huggies to make their way home into new advancements and gain a piece in the new group of things. New buyer examples can open a new market for Huggies. It offers an incredible opportunity for the relationship to develop new pay streams and also venture into new classes of things. The new advancement allows Huggies to refine the isolated evaluation procedure in the new market. This will allow the company to retain its reliable customers with an excellent organization and attract new customers through other respectfully organized proposals. New customers from the online channel – Over the last two years the association has invested a huge sum of money in the online phase. This theory opened up new avenues of arrangements for Huggies. Over the next two years, the association can use this open gateway by getting to know its customers better and meeting their prerequisites using an extensive data review. The financial increase and increase in customer spending, after a long period of decline and direct rate of improvement in the industry, is an open access for Huggies to acquire new customers and increase its share of the overall business. Literature Review and Summary Because Huggies has used this hospital strategy for ten years, Huggies is set to cut the market share of Pampers and other upcoming diapers almost in half. The financial increase and increase in customer spending, after a long period of decline and direct rate of improvement in the industry, is an open gateway for Huggies to acquire new customers and increase its share of the overall business. In this report we create a strategy for Huggies by analyzing Huggies' performance among customers and conclude with the summary of the choice, rationale and factors behind the chosen strategy. Huggies are aggressively marketed and sold to hospitals at below-market cost, so that hospitals will begin using them in place of other diapers. It opens a fantastic open entrance for Huggies to make their way home into new advancements and gain a piece in the new group of things. The products that fall under Huggies are: Little snugglers, Little movers, fitted diapers and.