Facebook is rapidly attracting multitudes of visitors each month, spurring a shift in communication. This change consequently implies that companies are choosing to become part of Facebook's popular culture for various reasons, such as its renowned opportunities to stay connected with current social circles, reunite long-lost family and friends, and broaden the prospects of finding new companions. Facebook removes some of the barriers that might limit our regular communication with people, underpinning geographic differences, social class, busy lifestyles, and economic factors that can usually discourage us from regular contact. (Cooke 2011, pp. ix-4) Facebook allows users to express their personality by creating a profile based on their life experiences, beliefs, and attributes. These can be conveyed by posting status updates, uploading photographs and creating your personal description. (Collier,2010, pp. 61-64). To determine the factors of using a Facebook account, a study was conducted on 1324 Australian Internet users aged between 18 and 44. The results showed that extroverted and introverted personalities are attracted to different aspects of the social networking site. Extroverted people tend to have more friends on Facebook, so they say they are more likely to use the chat function on Facebook. However, on the other hand, people suffering from neuroticism are more likely to use the Facebook wall for contacts as this gives them a longer period of time to plan and express their response. The study also justifies that introverts tend to spend more time on Facebook than socially interactive individuals, suggesting that Facebook consequently provides introverts with greater...... middle of paper......s Media Complete, EBSCOhost , viewed 2 February 2012.Collier, M 2010, Facebook & Twitter For Seniors For Dummies, Wiley Publishing, Canada.Ellison, N, Steinfield, C, & Lampe, C 2007, 'The benefits of “friends” of Facebook: social capital and college students' Use of Online Social Network Sites', Journal Of Computer-Mediated Communication, Vol 12, no 4, pp. 1143-1168, Communication & Mass Media Complete, EBSCOhost, viewed 2 February 2012.Chung, J, Park, N, Wang, H, Faulk, J & Mclaughlin, M 2010, 'Age differences in perceptions of online community participation among non-users: an extension of the technology acceptance model", Computers in Human Behavior archive, volume 26, number 6, November 2010 pp. 1674 – 1684, Science Direct, viewed 4 February 2012. Turkle, S 2011, Alone Together: Why we expect more from technology and less from each other, Basic Books, USA