Innovative technology is largely taken for granted in our society today. Computers, tablets, cell phones and the Internet are just a few examples that continue to evolve and propel our society into the future. Let's rewind 15 years ago; there were no smartphones or tablets, the Internet was in its infancy and used telephone lines to connect the modem to the World Wide Web. Companies saw how important this type of technology could be for the world and began working on advanced solutions for the needs of society. Now, technology is something that everyone uses on a daily basis, and many of us don't realize how far we've come. Smartphones are used as computers that many businesses use to work on the go. There are credit card readers that can be connected to a smartphone that can accept payments and immediately transfer them to bank accounts. The purchase order can be automatically stored in an application where the business owner can track all transactions and make predictions for the future. Computers are more than half the size they once were. The operating systems are advanced and easy to use. We have developed cable and DSL modems with wireless routers that allow computer users to connect to the Internet without any physical connection. Speeds are faster than they've ever been, allowing us to connect and retrieve information faster than ever. There are many different companies that have helped push technology into the new century, but none are more important than Comcast. Comcast is one of the leading media companies in the world today. The main product offerings are TV, Internet and home phone. A customer can select a single service or group services together to receive a… paper medium… Another aspect that could help the value chain is the promotion of products and services through social media. As stated previously, social media is an effective and low-cost way to reach large numbers of people. Comcast may offer special promotional pricing or gift cards through social media sites. There, feedback could be immediate. If a customer is satisfied with the service, they will immediately post a positive response on social media. That feedback can then be read by thousands of people, in the hope that it will spark an initiative to call and subscribe to new services or upgrade current services. Comcast's value chain is the key to their future success. Customer service and innovation must be the number one focus for Comcast. With these two segments in mind, Comcast can move forward into the future and maintain its leading place in the media industry.