As a rule, a strong influence on the understanding of the interlocutor have mechanisms of stereotyping and identification, as well as the installation of the expectation of desired qualities in a partner. People get caught up in the lure of the inspired image. Another “advantage” of virtual communication is the avoidance of voluntary and desirable contacts (internet addictions increasingly common 3). The unwanted visitor “kills” with just one click. An important feature of mind-destructive Internet communication is the brevity of the emotional component of communication and the persistent search for the emotional content of the text. Emoticons, illustrations, color scheme of text, including a variety of images, use of the Caps Lock button - all this makes it easier to explain complicated processes or understand a problem. Because to describe impressions and emotions you have to make an effort, even think. And this is exactly something more. The Internet has made an invaluable contribution to the development of philology. The emergence of one's own slang not only facilitates intelligent torture, but excludes all those who are not enlightened from society