Linda M. Scott's chapter from her book ¬Fresh Lipstick: Redressing Fashion and Feminism, Reading the Popular Image as well as Kathryn Kish's article Sklar Hull House in the 1890's: A Community of Women Reformers covers the main theme of the New Woman as Club Woman and Social Reformer. In both articles you can find how the New Women emerged in society. Scott's chapter examines how advertising and the social construction of the Gibson Girl played an influential role in the daily lives of the women who viewed her, while Sklar's article explores how Hull House played as a tool to integrate socially and economically women in society. , Scott's article Reading the Popular Image argues that there are many ways and factors that can influence the meaning of a New Woman's image. One argument Scott presents is the importance of context to fully understand the picture so as not to jump to conclusions. Scott uses the example of the editorial context of Life magazine to highlight that the images, although on the surface they may have a negative connotation, turn out to be quite positive and supportive. Scott also notes that new technologies that emerged around 1890 allowed for new “thoughts and meanings” through images. She concludes the chapter by examining how the Gibson girl influenced women individually and groups of women. To elaborate, Scott argues that as interpreters of images, we must make a distinction between “the ideal and the real,” to understand their true meaning. of an image. She argues how the Gibson Girl and the American Girl were two idealized visions of modern beauty and femininity that pushed women to try to be like them. These two girls became the hallmarks of their decade,......middle of paper......mer. I believe that both articles shed a positive light on the emergence of the New Woman in all areas of society; also at a social, economic and public level. Through Scott's chapter, readers can see how women were influenced by advertising and how they took those messages and brought them into their daily lives. Through Sklar's article, readers can see how women, as early as the 1890s, could play a vital role in the community and have the ability to choose their role in society. Works Cited Scott, Linda M. “Reading the Popular Image.” In Fresh Lipstick: Remedy between fashion and feminism. New York: Palgrave MacMillan, 2005.Sklar, Kathryn Kish. "Hull House in the 1890s: a community of women reformers". In Women and Power in American History, 3rd edition, edited by Kathryn Kish Skylar and Thomas Dublin, 184-195. New Jersey: Prentice Hall, 2009.