An important part of an organization's operations are the challenges that accompany it. An operations manager must address these challenges and manage their time effectively, otherwise the company's operations may become inefficient. This can be a difficult task as a manager will likely never have time for everything and will have to choose their own priorities. (Zimmerman 2013) However in order to analyze the challenges that arise in La Senza's operations it is necessary to know which operations are disrupted, it is necessary to know how the operations would be managed smoothly. Through the COO interview at La Senza, he determined that the most effective way to manage operations, despite the challenges, was to use a communications structure where every member of the company understood what was needed and effectively completed tasks. own tasks. This could be achieved by using a daily checklist that managers would create and that employees would read and follow. Managers could effectively delegate tasks and operations would run smoothly. However, these are ideal operations that are subject to the challenges and issues that all businesses face. An article determining the most important operations management issues identified the effective use of resources as one of the most important issues. (Wright and Mechling 2002) In a retail company like La Senza, one of the most important resources are the employees who help customers choose and purchase merchandise. Poor communication between employees is the most prevalent problem that occurs from an operations management perspective. Company members fail to communicate effectively, which prevents them from ... half of paper ... shipping schedules, draft sales plans, and completing other tasks necessary for future operations. There's also a store-specific calendar that tracks and displays events such as big sale days, supply orders, and other operational activities. These tools and resources are provided to prevent issues that could delay operations. They work to actively communicate changes in daily operations and address the challenge of poor communications. La Senza's operational managers are provided with more than adequate resources to address problems and challenges. Because operations at La Senza are dynamic and very important to sales, upper management makes sure to provide the resources that operations managers need to be successful. Management understands the challenges and where they arise and works to minimize the threat they pose to operations.