Business opportunities for companiesNew South Wales companies won contracts worth A$1 billion from the Sydney Games and a further $300 million was generated from the local businesses. Over 55,000 people received employment-related training. If London hosted the Olympic Games, thousands of British companies could be involved in supplying everything from construction to manufacturing, catering to goods. boom during the four weeks in which the Olympic and Paralympic Games actually take place, but also for months and years before and after the event. Price Waterhouse Coopers believes the Sydney Games gave Brand Australia $6.1 billion in additional advertising and more than $6 billion in advertising spending by 1.6 million visitors between 1997 and 2001. Between 1993 and 1996, after Sydney was named host city for 2000, its conference and exhibition sector grew with international visitor numbers increasing by 78%. (http://www .sportengland.org/2012_uk.htm) AFFORDABLE HOUSING The Olympic Villages will provide affordable housing units following the completion of the Games. (http://www.wastebuster.gov.bc.ca/popt/olympic_benefits_bg.pdf) INCREMENTAL PUBLIC REVENUES The economic study on the financial impact of the 2010 Olympic projects in combination with the expansion of the Convention Center reports incremental fiscal contributions – largely from tourism, hospitality and conventions – by nearly $2.5 billion over 20 years. (http://www.wastebuster.gov. bc.ca/popt/olympic_benefits_bg.pdf) GLOBAL PROMOTIONAL EXPOSURE Analysts concluded that, as host of the 2000 Olympics, Sydney received $6 billion in free advertising - essentially a glorious 6 billion dollars...... middle of paper.... ..en in construction work at the Olympic venues. The 1996 Games also play an important role in securing grants for community projects from private, state and federal sources. The $100 million federal “empowerment grant” is one example. During President Clinton's speech at ACOG, he noted that the 1996 Games were a critical factor in distinguishing the city of Atlanta from other empowerment zone applicants. Additional examples include the Atlanta Regional Commission's approval of $19 million for the design and construction of pedestrian walkways in the downtown area and the Atlanta University Center area, Congressional approval of $11 million dollars for improvements to the Martin Luther King Jr. Historic Site and grants from the Federal Transit Administration to MARTA. Furthermore, the Olympics have generated a wide range of cultural and youth-oriented programs.